It’s Breast Cancer Awareness Month, in case you hadn’t noticed.Â But, of course you’ve noticed.Â You can’t help but notice when it seems like every single product commercially available this month touts a pink ribbon or a redesigned package that features the color pink.
Even though every month is Breast Cancer Awareness Month for me, I really do get the purpose of the special month for breast cancer, and I am not complaining.Â I really do appreciate the money going to research and the increased awareness and acceptance from the public.
I haven’t personally researched it or anything, but when something like the pink ribbon becomes so commonplace, so ubiquitous — I think it’s called pinkwashing — I can’t help but be suspicious.Â How much money is really going to research?Â How many of the redesigned packages are just PR?
Sorry to be negative, but I’m just supposin’ here.
And then last week I went to pick up a few things for a taco feast for debate night, and I saw that even the guacamole was in a pink box.Â That, frankly, grossed me out.Â Breast cancer pink and guacamole green don’t look good together at all.
I would like to find a really helpful way to contribute to the cause.Â Buying guacamole in a pink box doesn’t feel like the solution, somehow.